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China's smartphone market contracts in Q1
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SALES of Samsung smartphones in China totalled 9.6 million units, down 53 percent from last year, with the firm's market share shrinking to 9.7 percent from 19.9 percent as consumer preferences changed.
"Smartphones are becoming increasingly saturated in China," said Kitty Fok, managing director at IDC China.
"China is oftentimes thought of as an emerging market but the reality is that the vast majority of phones sold in China today are smartphones, similar to other mature markets like the US, UK, Australia and Japan," Fok said.
"Just like these markets, convincing existing users as well as feature phone users to upgrade to new smartphones will now be the key to future growth in the China market."
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