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Exercise more creativity in a turmoil

CHINA'S creative industry could be a bright spot while the country weathers a gloomy global economic situation, said a leading Chinese economist in Beijing on Saturday.

Li Wuwei believes creative industry, which consists of interlocking industry sectors that focus on creating and exploiting intellectual property products such as music, books, films and games as well as economic activities focusing on designing, making and selling objects or artworks can generate new value amid the financial turmoil.

"A colorful computer mouse with cartoon pictures would sell twice as much as one without design," Li claimed, adding the creative cartoon pictures have added value into the mouse.

Li, who is also vice chairman of the Chinese People's Political Consultative Conference National Committee, said the creative industry is value-oriented.

Creativity and development in this sector could help drive supporting industry chains and spur the country's economy, he said.

The growth rate of the creative industry in China's booming cities has increased. In 2007, the growth rate in Beijing, Shanghai and Shenzhen were 19.4, 22.8 and 25.9 percent.





 

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