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Hilton eyes more hotels in China
By Ding Yining |
15:46 UTC+8 June 13, 2013
|
Online Edition
Online Edition
HILTON Worldwide said it plans to open at least 120 new hotels in China in the next three to four years as it bets on increasing number of domestic travelers to boost income.
By 2015, Hilton will have presence in 75 Chinese cities as it continues to drive growth both in key gateway cities and lower tier cities, said Martin Rinck, president of Hilton Worldwide Asia Pacific.
He said that the Hilton and the Double Tree brands are the fastest growing in China, adding that it will also develop other brands in the country to satisfy different customer needs.
"China still has huge potential for more new hotels in the long term as both domestic business and leisure travel are also expected to climb," Rinck said in an interview with Shanghai Daily.
China accounts for more than 70 percent of the Hilton Worldwide's scheduled new openings in the Asia Pacific region, showing the significance of the country for its global network.
"We also plan to have more than 55,000 rooms in about four to five years in China compared with the current 12,000 rooms and China is expected to account for half of Asia Pacific's operating facilities and that demonstrates our long-term commitment to the country."
In April, Hilton introduced its fifth brand, the Garden Inn, to further tap into the country's upscale travel market.
The hospitality company currently has 32 hotels in Chinese mainland under five brands.
Hilton recently opened additional offices in Shenzhen and Beijing to take care of local operations as "we believe the outlook of China's hospitality industry is extremely positive," Rinck commented.
It is also stepping up collaboration with local partners and travel agencies to better serve local customers.
By 2015, Hilton will have presence in 75 Chinese cities as it continues to drive growth both in key gateway cities and lower tier cities, said Martin Rinck, president of Hilton Worldwide Asia Pacific.
He said that the Hilton and the Double Tree brands are the fastest growing in China, adding that it will also develop other brands in the country to satisfy different customer needs.
"China still has huge potential for more new hotels in the long term as both domestic business and leisure travel are also expected to climb," Rinck said in an interview with Shanghai Daily.
China accounts for more than 70 percent of the Hilton Worldwide's scheduled new openings in the Asia Pacific region, showing the significance of the country for its global network.
"We also plan to have more than 55,000 rooms in about four to five years in China compared with the current 12,000 rooms and China is expected to account for half of Asia Pacific's operating facilities and that demonstrates our long-term commitment to the country."
In April, Hilton introduced its fifth brand, the Garden Inn, to further tap into the country's upscale travel market.
The hospitality company currently has 32 hotels in Chinese mainland under five brands.
Hilton recently opened additional offices in Shenzhen and Beijing to take care of local operations as "we believe the outlook of China's hospitality industry is extremely positive," Rinck commented.
It is also stepping up collaboration with local partners and travel agencies to better serve local customers.
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