Related News
JWT Shanghai opens global celebrity licensing unit
By Ding Yining |
March 23, 2012, Friday
|
Online Edition
Online Edition
JWT Shanghai yesterday announced the launch a new business division to provide product placement services and licensing deals as an increasing number of domestic companies are seeking Hollywood star power to bring their brands to the international market.
JWT Entertainment, as the new business unit is known, will be collaborating with Beijing-based Filmworks China Entertainment Marketing to create branded content as well as licensing deals for brand commercials at a time Chinese companies are increasingly eager to raise their brand awareness through Hollywood blockbusters and big stars.
It's a combination of expertise that puts together Filmworks' rich experience of negotiating on Hollywood assets and JWT's deep understanding of clients' brand building and marketing.
JWT Entertainment's product placement service will be focused on popular dramas and movies made by Hollywood studios that are widely welcomed by domestic audience.
JWT Entertainment, as the new business unit is known, will be collaborating with Beijing-based Filmworks China Entertainment Marketing to create branded content as well as licensing deals for brand commercials at a time Chinese companies are increasingly eager to raise their brand awareness through Hollywood blockbusters and big stars.
It's a combination of expertise that puts together Filmworks' rich experience of negotiating on Hollywood assets and JWT's deep understanding of clients' brand building and marketing.
JWT Entertainment's product placement service will be focused on popular dramas and movies made by Hollywood studios that are widely welcomed by domestic audience.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
