Key to shared Wifi

By Ding Yining | July 1, 2016, Friday |

Online Edition

Shanghai-headquartered Wifi Master Key, a smartphone application that allows users to share their Wi-Fi with individual users to offer smooth Internet connection when mobile data connection are not reliable, said it seeks to allow Wifi hosts to display advertising through the application in a bid to monetize the popular service and diversify revenue stream.

Wifi Master Key, which has more than 900 million users, including more than 80 million users from overseas markets and more than 100 million users on Apple’s iOS platform, hopes to connect more users with their nearby business scenarios and smaller size merchants.

Chen Danian, founder and chief executive of Wifi Master Key, said the advertising system would help medium and small merchants better target nearby users as those who connect through Wifi networks are usually within close reach of these merchants.

Currently most of the Wi-fi hotspots offered by the software are provided by restaurants and eateries as well as hotels and entertainment venues.

It is also partnering with social welfare organizations to determine locations in case of emergency to help aid better delivered to the regions and people in distress.

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Key to shared Wifi

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