Related News
Microsoft buys firm that boosts sales through games
Online Edition
Microsoft announced on Monday that it has bought a startup with a winning way of using game play to boost the performance of sales teams.
Microsoft did not disclose financial terms of the deal in which it acquired Texas-based Incent Games, developer of the online platform FantasySalesTeam.
The platform allows managers to try to ramp up sales numbers through fantasy sports-style competitions among their representatives.
"They've disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting," Microsoft corporate vice president Bob Stutz said in a blog post announcing the acquisition.
"Their platform is highly effective at increasing team collaboration, productivity and consequently driving greater results and business growth," he said.
Employees "draft" peers onto teams whose combined results they believe will shine the brightest, in a spin on fantasy sports games in which people pick a pretend roster of players whose combined statistics they believe will be tops at the end of a season.
The strategy gets employees invested in each others' success, leading to better sales team results, according to Stutz.
FantasySalesTeam will be woven into Microsoft's Dynamics CRM (customer relationship management) offering aimed at businesses.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
