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More players to ride on the need for clean air
Online Edition
MORE than 70 air purifier makers gathered in the 2015 Ecotech China Exhibition in Shanghai starting today, signifying the industry continues to boom in China as air pollution remains to be a living issue in the world's second largest economy.
Domestic brands sprung up on the stage of the three-day show at the National (Shanghai) Center for Exhibition and Convention, as makers trying to add functions like Internet connection or stereo to its models to attract customers. While players from other sectors also started to launch new models to join the competition, Shanghai Daily learned from the exhibition.
Shanghai-based Airproce Co introduced two models with remote control function and monitoring system to measure the average density of PM2.5. Beijing-based water purification system provider Alikes Technology Development Co exhibited a minimal air purifier with stereo function on the show, trying to tap customers who have the demand of a package of purification solution at house.
While some foreign brands stick to institutional customers with high-end models as more corporate are equipping their office with air purifiers in big cities like Shanghai and Beijing as a benefit to employees. For instance, Swiss-based IQAir Group introduced a new series of wall-mounted premium purifier CleanZone SL to cooperate users, while Japanese Fujitsu General Co pushed models using electric precipitation technology and deodorization function, making it no need to change the filtering net for 10 years.
A total 3.2 million air purifiers had been sold in China in 2014 with the sales touching 7 billion yuan (US$1.1 billion), up 80 percent from a year earlier, according to market research institute GfK Group. The German-based company predicted that the sales of this industry will keep a double-digit growth and reach 9 billion yuan in 2015.
Oliver Moore, a Shanghai-based general manager at IQAir told Shanghai Daily that the consumption is growing fast in southern China as well which "have been seen in Beijing five years ago".
But with more than 400 models had flooded into the market, concerns are rising that so-called purification effects were exaggerate by some of the makers, which left consumers confused or tricked.
Gao Yanmin, vice director of Consumer Good Industry Division of Ministry of Industry and Information Technology, said last month that a new national standard for air purifiers will be announced by the end of June to standardize the quality and manufacturing requirement of the industry.
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