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My Beauty Power Turn It On with SEPHORA
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The world’s largest prestige beauty retailer platform SEPHORA has released its new brand image to tap China’s booming beauty and personal care market.
SEPHORA announced its new brand concept “My Beauty Power Turn It On” at a press conference at the Shanghai Film Plaza on August 31 to call upon every consumer to discover the power of beauty from the bottom of their heart, to rediscover, lead and create a new meaning of beauty.
To ensure the maximum and effective reach of the new concept of “My Beauty Power Turn It On”, renowned actor and singer Z.TAO, has been roped in as brand ambassador.
The SEPHORA Mini Program was also launched to offer shoppers the new experience of omni-channel social retail.
SEPHORA’s first concept store in Asia will also be unveiled in Shanghai later this month.
SEPHORA believes in the disruptive spirit and actively embraces the ever-changing beauty industry and young consumers with individual tastes and preference.
It has been at the forefront in the world of beauty and constantly leads the trends.
SEPHORA’s “My Beauty Power Turn It On” hopes to inspire more beautiful individuals and help each consumer find, define and create the beauty power for oneself.
Z.TAO is about sticking to what he thinks, following his personality and relentlessly pursuing beauty — all qualities which perfectly define SEPHORA’s New Beauty Concept.
The brand spirit provides Z.TAO with a rich experience of controlling Beauty Power while Z.TAO adds more inspiration of Beauty Power to SEPHORA.
The concept film “My Beauty Power Turn It On” starring Z.TAO was also released at the August 31 press conference.
The colorful elements of different textures featured in the concept film perfectly blend with each other and created a wonderful visual experience, depicting a bolder and more confident attitude.
Through the creative expression of beauty products and music, SEPHORA illustrates the concept that “Everyone can turn his or her own unique beauty power on!”
It also calls on everyone to discover their own beauty power in order to express themselves in a unique and individualized way, thus truly passing on the value of “My Beauty Power Turn It On”.
Just as Z.TAO said: “My understanding of ‘My Beauty Power Turn It On’ is similar to that of music: dare to think, dare to do, follow my heart, discover and control by myself.
“I thank SEPHORA for providing a beauty platform where whosoever wants to be more beautiful can create his or her own beauty!”
SEPHORA has also been setting up a comprehensive omni-channel retail system which integrates seamless both online and offline and further breaks the boundaries of time and space, allowing everyone to enhance their beauty anytime and anywhere.
Apart from the official SEPHORA APP, official website, Tmall flagship store, JD flagship store, SEPHORA also launched the SEPHORA Mini Program on August 31.
The SEPHORA Mini Program is a positive attempt by SEPHORA to embrace Chinese social culture and become the first vertical retailer to offer a comprehensive social shopping experience.
Through the SEPHORA mini program, consumers can browse the most cutting-edge beauty information integrated by SEPHORA and find the nearest store immediately so that they can visit there with friends. They can also make Beauty Play Service online anytime and anywhere.
SEPHORA has 228 stores 74 cities across China. Ahead of this month’s opening of the Shanghai concept store, a video clip featuring the store was shown with the theme that everyone could feel the upgrade of Beauty Power in advance.
The Shanghai concept store will be fully equipped with the latest design, technologies and services, heralding new breakthroughs in the entire beauty retail industry.
Innovative pioneering technologies such as the E-Commerce Wall and the Virtual Artist will be easily available at the store, enabling the consumers to experience a variety of professional beauty services more independently and deeply through technological empowerment.
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