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December 29, 2017

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Stanford scoops more illustrious awards

By Cherry Cao | 00:01 UTC+8 December 29, 2017 | Print Edition

STANFORD Residences have just added several more prestigious serviced apartment awards to the illustrious honor’s list they have already, to end an incredible 2017.

Stanford Residences, founded by the Hong Kong-based K. Wah International Holdings Ltd (KWIH), scooped the “Best Serviced Apartment Brand” by “iDEAL Shanghai Awards 2017”, “Serviced Apartment (Puxi and Pudong) of the Year” by “Time Out Family Awards Shanghai 2017”, “Serviced Apartment Operator of the Year” by “China Travel & Meetings Industry Awards 2017” and “2017 China’s Best Upscale Long Rental Residence Brand” by “Golden-Pillow Award of China Hotels”.

A relatively new player in the city’s increasingly crowded serviced residency realm, Stanford Residences seems to have worked out its own recipe for success: To grow at its own pace, making a footprint in the industry and sticking to a philosophy of “Where Enchanted Living Comes Together”. In essence, to offer its residents a true living experience instead of just luxury accommodation.

“Since the debut of our first project in March 2015, we have expanded our local portfolio to three projects, or 350 rooms, with total leasable space reaching nearly 70,000 square meters,” said Leo Lee, associate director of K. Wah (China) Investment Co Ltd. “We feel so proud that all of our projects boast satisfactory occupancy and room rates, which are probably among the highest of its kind in the city.”

The first property opened under the Stanford Residences brand, Stanford Residences Jing An, located in the prosperous CBD of West Nanjing Road and launched in three phases with a total capacity of 129 units starting from 227-square-meter three bedrooms, has managed to maintain its overall occupancy at around 90 percent.

As for the other two projects, which both came into the market earlier this year, client feedback is also encouraging.

Located on the prestigious West Jianguo Road with convenient access to the city’s multi-dimensional transportation system as well as a wide range of shopping, dining and entertainment venues, Stanford Residences Xu Hui has achieved a 90 percent occupancy within just a few months since the launch of its first phase — 66 apartments housed in two buildings — in June.

Evoking classic French elegance and conveying a poetic ode to European art, the Xu Hui project is definitely a standout with its high-rise lobby that combines luxury and sophistication. Residents are entitled to access to the Palace amenities, which includes a stunning 3,600 square meter private club, and the Palace Lane lifestyle center, where a wide selection of international groceries are offered. There is also a 5-star butler service, 24-hour concierge service, all-day room service, attentive baby care and business center service, to make sure residents’ every single request is taken care of quickly.

Under the company’s plan, an additional two towers, comprising 53 luxury units, will be rolled out at Stanford Residences Xu Hui during the first half of next year, which will then increase units to 119 apartments in total.

Stanford Residences Jin Qiao, the third and the newest member in the city under the brand, has also registered steadily rising occupancy over the past few months.

The first Stanford Residences property on the other side of the Huangpu River, the Jin Qiao project, introduced in September, has 102 modern units with a broad selection of layouts which caters to all that a family needs. The interior design, crafted by Indigo, which is a leading brand in residence and hotel design, features carefully selected color palettes and finishing to create simplicity and subdued sophistication. Best-in-class brands, including Kohler for the bathroom, Kuppersbusch for the kitchen and King Koil for the bedroom, offer residents a sense of luxury and extreme comfort.

Sitting next to the Biyun international community, a high-end neighborhood in Shanghai for expatriates, most renowned for its well-established educational and medical facilities for overseas residents, Stanford Residences Jin Qiao has set itself apart with the highest standards in environmental sustainability. Designed with the concept of “health and life”, the project boasts landscapes featuring lush greenery, a natural river nearby and a jogging trail surrounded by fruit trees.

Notably, the Jin Qiao project offers clients more flexibility in leases, allowing tenants to stay for one month instead of a minimum 12 months required at the other two properties in Puxi.

“For the next two to three years, we aim to achieve 90 percent occupancy at each of our projects, which should be all operated under full capacity,” Lee said. “From the brand’s perspective, we hope to build Stanford Residences into an industry benchmark in Shanghai’s highly competitive serviced residency market.”

In the longer term, the company will also keep an eye on expansion opportunities in other gateway cities where demand for high-end serviced residency is robust, as well as key second-tier ones with great business potential.

“We expect the high-end serviced residency industry to experience notably faster growth in China over the next couple of years amid a nationwide trend of consumption upgrading in almost all aspects as well as continuously-increasing accommodation demand from travelers who have grown more and more sophisticated,” Lee said. “Out of all, players with great operational capability and outstanding strength in branding and service quality will most likely emerge as ultimate winners in the market.”

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