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September 14, 2021

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The many shades of Velcro that are dragging down businesses

For Lauren Rash, it’s the little things that have snarled production at her tent factory here, like the many shades of black Velcro.

Her company, Diamond Brand, just launched a new line of high-end wall tents called the Liminal, thick with vents and fasteners demanded by discerning campers. But that means using lots of Velcro. And that’s a problem, because black Velcro comes in many shades, depending on the type of raw plastic resin used to make it.

“If I have older stock and put it with new,” the colors won’t match, said Rash. “Black is not black is not black.”

Before supply chain breakdowns and shortages swept the world in the wake of the COVID pandemic, buying the bits and pieces for an assembly line was often as easy as clicking a button and waiting a few days or, at most, a few weeks for delivery.

Not anymore.

Shortages of metals, plastics, wood and even liquor bottles are now the norm.

The upshot is a world where buyers must wait for delivery of items that were once plentiful, if they can get them at all. Rash has piles of tents she can’t ship because she can’t get the right aluminum tubing for their frames, for instance, while others lack the right zippers.

Along with the shortages come hefty price increases, which has fueled fears of a wave of sustained inflation.

There’s growing tension among Federal Reserve policy-makers over how to gauge the long-term impact on prices. Some Fed policy-makers are more convinced than others that price pressures will recede after some of the supply chain disruptions are resolved. How this debate evolves could influence how quickly the Fed moves to reduce the pace of asset purchases launched at the start of the pandemic, and how soon it lifts the policy interest rate from its current level near zero.

Rash and other local producers were part of a wide-ranging forum recently with Richmond Fed president Tom Barkin that focused on the challenges to the US recovery posed by supply chain issues that are not getting resolved as fast as policy-makers had hoped.

Shortages are hitting everything from bulldozers to bourbon. Heavy-equipment maker Caterpillar Inc warned here in July that its profits would suffer in the current quarter in part because of rising prices on hard-to-get components. The company said, among other things, it is looking for ways to get supplies from non-traditional sources to deal with shortages of plastic resin and semiconductors.

Hurricanes, challenges

Lawson Whiting, chief executive of spirits producer Brown-Forman Corp, told investors this month that shortages of key packaging materials, most notably glass continue to create problems for the maker of brands such as Jack Daniel’s and Woodford Reserve.

New challenges continue to arise, including hurricane disruptions to US oil refineries which are again threatening supplies of plastics and other basic materials.

Some industries are rushing to build new factories, including semiconductor producers under pressure to feed a growing appetite for chips needed in cars and electronics. But not all producers are eager to build new plants. The bike industry, for instance, is heavily concentrated in Asia and producers there worry that the current surge in demand is only temporary.

“The Asian factories have seen this time and time again,” said Brent Graves, CEO of Cane Creek Cycling Components, another small manufacturer in Fletcher, North Carolina, which relies heavily on Asian suppliers.

“They say, ‘Well, we will run some extra overtime.’ But in terms of raw investment in facilities, on the whole they are reluctant to do it.”




 

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