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Upscale US label to shut down in 2019
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Upscale US fashion label Henri Bendel 鈥 known in recent years for its luxury handbags and shoes 鈥 will shut down in January after 123 years in business, parent company L Brands has announced.
The Bendel website and all of the label鈥檚 23 stores in the United States, including the flagship location on New York鈥檚 Fifth Avenue, will remain open through the holiday shopping season, L Brands said in a statement.
But from the start of 2019, the parent company said it will put its focus on the group鈥檚 more profitable labels.
鈥淲e are committed to improving performance in the business and increasing shareholder value,鈥 L Brands chairman and CEO Leslie Wexner said in a recent statement.
鈥淎s part of that effort, we have decided to stop operating Bendel to improve company profitability and focus on our larger brands that have greater growth potential.鈥
The closing of the Bendel stores, whose well-heeled customers could be easily spotted in Manhattan thanks to the label鈥檚 chic brown and white-striped packaging, marks the end of a fashion journey begun in 1895.
That year, Louisiana-born designer Henri Bendel, originally a hatmaker, opened his first shop in New York鈥檚 Greenwich Village.
The company boasts that Bendel was the first luxury retailer with a store on upper Fifth Avenue 鈥 an area that today is home to the world's top brands.
In the 1960s, the company hired Andy Warhol as an in-house illustrator.
Thanks to the popularity of the television show 鈥淪ex and the City,鈥 Bendel won over a new generation of fans.
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