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Weibo more profitable in Q1 due to advertising

Sina’s Twitter-like microblogging service Weibo said its profit added more than four times to US$16.4 million in the first quarter compared with that of US$2.8 million a year earlier thanks to booming advertising income.

Revenue surged to US$119.3 million in the three months ended March 31 as a result of increasing advertising and marketing revenue, with value-added service rose 17 percent to US$20 million, it said in a stock exchange filing today.

Weibo’s monthly active users totaled 261 million by March, up 10.6 percent from December and up 32 percent from a year earlier. Around 85 percent of users accessed the service through mobile devices, it said.

Investment and research advisory TH Capital put a “buy” rating on the stock prior to the earnings release and set a target price of US$25.

Weibo shares closed at US$23.08 on Wednesday, and were up more than 3.5 percent in after-hours trading on NASDAQ.

Daily active users averaged 120 million in March, up 13% from December and 35% from the year earlier.

In the second quarter, it projects revenue of between US$138 million and US$143 million.




 

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