Xinchao sees elevators as 鈥榣ucrative鈥
Print Edition
Xinchao, a smart media distribution firm, aims to tap the potential of the offline media market like elevators to target middle-class consumers in Tier 2 and Tier 3 cities, the company said yesterday in Shanghai.
The startup cooperates with China Mobile and Huawei on smart systems to distribute advertisements in office buildings and communities. The media value in the elevator market is still 鈥渓ucrative and (worth) more than 100 billion yuan鈥 (US$15 billion) in China, said Zhang Jixue, founder and chairman of Xinchao.
鈥淥ffline media can still touch consumer groups like middle-class families and young people in Tier 2, Tier 3 regions. The markets still have a great potential,鈥 Zhang said, adding that the whole industry is set to hit 100 billion yuan annually.
By July, Xinchao has screens showing adverts to 200 million consumers in 610,000 elevators in 98 cities.
Xinchao intends to adopt new technologies, including data analysis and the Internet of Things, to reach out to middle-class consumers and challenge market leader Focus Media, the company said.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
