A New Era of Jaguar Land Rover to be Unveiled at the 2014 Beijing Auto Show
Print Edition
THE 2014 Beijing Auto Show will prove to be a double celebration for Jaguar Land Rover, as Land Rover celebrates 25 years of the iconic Discovery and Jaguar welcomes David Beckham as brand ambassador for China.
Jaguar ‘Never Stop Achieving’ Spirit
The “Never Stop Achieving” spirit of Jaguar has never been stronger. Recently announced as Jaguar’s brand ambassador for China, David Beckham will support significant forthcoming Jaguar product launches. “Never Stop Achieving” is an attitude, a way of life and resonates strongly with David Beckham who shares with Jaguar a passion for design, innovation and performance. A modern British icon, he embodies contemporary British style and sophistication and resonates strongly with consumers who are constantly pursuing new goals and challenges.
Jaguar’s Star-studded Product Lineup
Jaguar will also feature a star-studded product lineup at this year’s Beijing Auto Show as the F-TYPE Coupe makes its China debut. Building on Jaguar’s industry-leading expertise in aluminium and delivering torsional rigidity of 33,000 Nm/degree, it is the most dynamically capable, performance-focused, production Jaguar ever. The XF Sportbrake will also make its China debut in Beijing this week. A truly versatile derivative of the award-winning XF, the XF Sportbrake is both practical and dynamic and is the ultimate in versatility. Furthermore, the C-X17 will be on display featuring a whole range of innovative technology enhancing the overall driving experience.
Land Rover
Discovery Vision Concept
Land Rover continues to go Above and Beyond and is beginning a new chapter in the Discovery story. At the Beijing Auto Show, Land Rover will announce the introduction of the Discovery family to Chinese consumers, completing the Land Rover portfolio alongside the Range Rover family and the Defender family and starting with the reveal of the much anticipated Discovery Vision Concept car.
As the vision of Land Rover’s future family of Discovery vehicles, the concept car previews dynamic new design language and an array of world first technologies. Building on Land Rover’s renowned all-terrain capability, the Discovery Vision Concept represents the ultimate SUV of the future. The vehicle uses augmented reality technology to display a “see-through” view of the terrain ahead, making the front of the car “virtually” invisible from inside the cabin.
The Range Rover Hybrid
Heavily invested in green technology innovation, Land Rover launched the world’s first premium diesel SUV hybrid vehicles — the Range Rover Hybrid and the Range Rover Sport Hybrid. Uniting outstanding fuel economy and significantly lower CO2 emissions with Land Rover’s renowned capability and performance, the Range Rover’s appeal on the Chinese market has been yet further reinforced. Notably, the Range Rover Hybrid is a Long Wheel Base version specifically tailored to Chinese consumer requirements and the anticipated first public reveal will be at the 2014 Beijing Auto Show later this week.
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