Automakers aim to exploit near-perfect conditions
Print Edition
A surging economy, more jobs and cheap gas: The US auto industry will celebrate a confluence of near-perfect conditions as it unveils its latest wheels in the annual Detroit car show next week.
After racking up the best year in sales since 2006, the last year before the financial crisis hit, automakers will display some 40 new car and truck models, hoping to seduce buyers to make 2015 even better.
The cars will be more powerful and decked out with ever-more high-tech bells and whistles that are making them safer than ever, while pushing slowly toward the day of the hands-free automobile.
Rolling onto the red carpet in Detroit will be Cadillac’s most powerful car ever, the new 640 horsepower CTS-V; Lexus’s GS F performance sedan; a brand-new version of the legendary Acura NSX; and possibly the next-generation Ford supercar.
Pickup fans will be wowed with the all-new Nissan Titan and Toyota Tacoma trucks.
The struggling green-car sector will also have badly needed fresh offerings in the form of a redesigned GM Volt, and Hyundai’s hybrid and plug-in Sonatas.
The show, the premier auto exposition in the United States, will also see the return of Chinese makers, absent for several years with Guangzhou Auto presenting a new car — which will not be sold in the US.
The impressive array going on display underscores how the American consumer is enjoying the richest, most diverse range of choices from the Detroit “Big 3” — General Motors, Ford and Chrysler, now renamed FCA US — and European and Asian producers.
With gas prices at their lowest in six years, interest rates rock-bottom, and the US economy and household worth growing steadily, “we’re almost in a perfect storm,” said Joe Vitale, analyst at consultant Deloitte.
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