Axalta鈥檚 portfolio aims to color carmakers鈥 models
Print Edition
AXALTA, one of the largest car coating companies in the world, yesterday in Shanghai unveiled a portfolio of new color options for what it thinks carmakers may select for their cars over the next half-decade to 2020.
Carmakers are expected to select and slightly modify from the palette of options offered in Axalta’s Destination Color 2016 portfolio, which are split into four market groups.
While bright red and yellow were present, Axalta expected much of the market to go for more subdued tones. Their own research showed that in 2015 white was the most popular color globally, especially in China where it colored one in two cars.
Black is by far the most popular color for luxury vehicles, along with brown and dark red, according to Axalta.
Brown is more popular in China than anywhere else in the world, shading 10 percent of all vehicles in 2015.
Axalta’s Pop-up Zone, which includes bright shades of red, yellow and blue, was aimed at sport cars.
Robin Choi, Axalta China’s marketing and business development director, emphasized how important color was to the car market. “Color relates to emotions. You can take two days to pick a car then two weeks to pick a color.”
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
