Chastened Chevrolet's 'chop suey' ad silenced
Source: AFP |
May 4, 2013, Saturday
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Print Edition
Print Edition
US auto giant General Motors has withdrawn a global advertisement which refers to China as the land where people say "ching-ching, chop suey" after admitting it contains "objectionable lyrics."
The television advert for the Chevrolet Trax SUV, one of GM's latest models, had been running in Canada since early April and was also on Chevrolet's European website.
The offending advert features a song which includes the lyrics "In the land of Fu Manchu, the girls all now do the Suzie-Q, clap their hands in the center of the floor, saying ching-ching, chop suey, swing some more."
The advert was replaced with a new version without the lyrics around a week ago and was also removed from all Chevrolet websites worldwide.
GM spokeswoman Ryndee Carney said. "We apologize for the use of inappropriate content."
The incident comes at a time when GM is seeking to maintain its dominance in the Chinese car market where its sales rose 11.3 percent last year to a record 2.84 million and where it is due to launch 17 new or updated models.
The television advert for the Chevrolet Trax SUV, one of GM's latest models, had been running in Canada since early April and was also on Chevrolet's European website.
The offending advert features a song which includes the lyrics "In the land of Fu Manchu, the girls all now do the Suzie-Q, clap their hands in the center of the floor, saying ching-ching, chop suey, swing some more."
The advert was replaced with a new version without the lyrics around a week ago and was also removed from all Chevrolet websites worldwide.
GM spokeswoman Ryndee Carney said. "We apologize for the use of inappropriate content."
The incident comes at a time when GM is seeking to maintain its dominance in the Chinese car market where its sales rose 11.3 percent last year to a record 2.84 million and where it is due to launch 17 new or updated models.
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