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Fisker aims for Karma hybrid sale in China
Source: Agencies |
November 30, 2012, Friday
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Print Edition
Print Edition
FISKER Automotive will start selling its US$100,000-plus Karma plug-in hybrid in China during the first quarter of next year to take advantage of the country's rapidly growing market for luxury cars, company executives have said.
Fisker said earlier it would launch in China by the end of this year. But the firm encountered a slight delay in obtaining final certification to sell cars in China and decided to focus on the Middle East first, spokesman Roger Ormisher said.
Tackling growing markets like China and the Middle East, where Fisker launched sales earlier this year, is a big part of the fledgling automaker's growth strategy after it suffered a series of financial setbacks and quality problems with the Karma launch.
"We still aren't in all the markets where we want to be," Henrik Fisker, the company's founder and executive chairman, said during the Los Angeles Auto Show. "Part of our adjustment is also to keep on entering new markets."
Luxury car sales in China, the world's largest auto market, are forecast to grow to 2.7 million vehicles by 2020, overtaking the US as the world's leading luxury car market. Fisker's distributor in China is China Grand Automotive Services Co.
"We have just launched in the Middle East, which we see a lot of interest and potential sales there, and then we are going to go into China next year," Henrik Fisker said.
California-based Fisker began selling the Karma in December 2011. About two-thirds of Karma sales are in the US, with the rest in Europe, it said.
Fisker said earlier it would launch in China by the end of this year. But the firm encountered a slight delay in obtaining final certification to sell cars in China and decided to focus on the Middle East first, spokesman Roger Ormisher said.
Tackling growing markets like China and the Middle East, where Fisker launched sales earlier this year, is a big part of the fledgling automaker's growth strategy after it suffered a series of financial setbacks and quality problems with the Karma launch.
"We still aren't in all the markets where we want to be," Henrik Fisker, the company's founder and executive chairman, said during the Los Angeles Auto Show. "Part of our adjustment is also to keep on entering new markets."
Luxury car sales in China, the world's largest auto market, are forecast to grow to 2.7 million vehicles by 2020, overtaking the US as the world's leading luxury car market. Fisker's distributor in China is China Grand Automotive Services Co.
"We have just launched in the Middle East, which we see a lot of interest and potential sales there, and then we are going to go into China next year," Henrik Fisker said.
California-based Fisker began selling the Karma in December 2011. About two-thirds of Karma sales are in the US, with the rest in Europe, it said.
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