Ford and Baidu seal collaboration pact
Print Edition
Ford Motor China and Baidu Inc signed a letter of intent yesterday to collaborate in jointly exploring opportunities in connectivity, digital services, artificial intelligence and digital marketing.
The two companies will collaborate on new in-vehicle infotainment systems and digital services that encompass voice recognition, natural language understanding and image recognition to deliver a personalized user experience for Ford car owners in China.
鈥淭ogether with Baidu鈥檚 leading-edge AI technology and Ford鈥檚 advanced engineering expertise, we will transform the mobility ecosystem and create the next-generation in-vehicle experience for consumers,鈥 said Zhang Yaqin, president of Baidu.
Peter Fleet, president of Ford Asia Pacific, said that the company look forward to working closely with Baidu to offer smart products and solutions to make people鈥檚 lives easier and more enjoyable.
鈥淐ollaborating with leading technology companies such as Baidu supports our vision to become the world鈥檚 most trusted mobility company by leveraging new opportunities to build a sustainable mobility ecosystem,鈥 Fleet added.
In July last year, Ford joined Baidu鈥檚 Apollo autonomous driving open platform as a founding member.
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