Ford set to sell more cars in China than Toyota and Honda
Print Edition
Ford Motor Co is poised to overtake its Japanese rivals on the top seller’s list in China.
For much of the past decade, the Michigan-based automaker has languished behind Japanese brands and South Korea’s Hyundai Motor Co. And it has lagged a long way behind General Motors Co and Volkswagen AG in China.
That’s mainly because of Ford’s late foray into China and the subsequent, conservative approach it has taken in an auto market that became the world’s biggest in 2009.
Ford is fighting to change that picture and appears likely to sell more vehicles in China this year than two of its main Japanese rivals Ñ Toyota and Honda. Its China sales are also zooming close to that of Nissan Motor Co.
Ford is likely to sell more than 900,000 vehicles, including passenger cars and commercial vehicles, in China this year thanks to its beefed-up product lineup, said a company official who spoke on condition of anonymity. New in the showroom since last year are a couple of small sport-utility vehicles and the redesigned Focus car.
It has also just launched the redesigned Mondeo car, a China version of the car marketed in North America as the Fusion.
The American automaker sold 551,738 vehicles during the first eight months of the year, up 50 percent. The company is expected to release its September China sales today.
“We should be able to sell more than 900,000 vehicles, possibly close to a million in China this year,” the Ford official said.
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