GM to invest US$5b to develop new Chevrolet cars with SAIC
General Motors Co yesterday said it will invest US$5 billion over the next several years to develop with its Chinese partner a new family of Chevrolet vehicles aimed at fast-growing emerging markets, in the process offering investors a fresh rationale for rejecting a merger with Fiat Chrysler.
For the first time, GM will develop the foundation of a new, global family of vehicles in collaboration with Shanghai Automotive Industry Corp, the state-owned Chinese automaker that is GM鈥檚 primary partner in China, the world鈥檚 largest car market. GM and SAIC will engineer Chevrolet compact cars and sport utility vehicles that will go on sale from 2019 in growth markets outside the United States and Europe, including India, China, Brazil and Mexico.
The US$5 billion will cover GM鈥檚 share of engineering vehicles and retooling factories, GM said.
鈥淲e are taking significant advantage of the global scale we do have,鈥 GM President Dan Ammann said. GM is expected to outline this week investments in Brazil and India related to the project.
GM Chief Executive Mary Barra earlier this year rebuffed a proposal from Sergio Marchionne, Fiat Chrysler鈥檚 CEO, to consider combining the two companies to generate better economies of scale by jointly developing vehicles. The large-scale, small-vehicle project with SAIC is the clearest example yet of Barra鈥檚 strategy of focusing GM instead on 鈥渕erging with itself鈥 by consolidating fragmented vehicle and engine programs within its sprawling global operations.
GM鈥檚 current stable of compact models, such as the Chevrolet Aveo or Onix, ride on mechanical foundations developed separately by the automaker鈥檚 Korean or European operations.
The new generation of such vehicles will use common components and sell at a rate of about 2 million vehicles a year. 鈥淭hat鈥檚 a pretty significant consolidation,鈥 Ammann said.
GM currently manages a total of 26 different vehicle architectures. By 2025, GM wants just four. GM鈥檚 new emerging-market vehicles will compete with low-cost models offered by the Renault-Nissan Alliance, Volkswagen and others. GM鈥檚 strategy is 鈥渘ot about a low-end vehicle,鈥 Ammann said. Instead, GM plans to equip new Chevrolets with features such as data connectivity, and engineer them to comply with emissions controls and safety technology requirements that are moving toward the same standards as markets mature, Ammann said.
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