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Jebsen set to drive Porsche business
By Jin Jing |
00:00 UTC+8 February 23, 2012
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Print Edition
Print Edition
JEBSEN Group, a marketing and distribution company for premium products, plans to invest an extra HK$575 million (US$74 million) in building Porsche dealerships in China over the next two years.
This is its largest investment in its luxury automotive business following a record year of 6,662 new car deliveries in 2011, which accounted for 27 percent of all Porsche sales in Chinese mainland, Hong Kong and Macau.
Jebsen Motors aims for four new Porsche Centers in Beijing, Shanghai, Hangzhou and Shenzhen by the end of 2013.
"The market is becoming competitive, so by making these investments in people, infrastructure and marketing, we will be in a strong position to serve the industry even better," said Mark Bishop, group director of Jebsen.
This is its largest investment in its luxury automotive business following a record year of 6,662 new car deliveries in 2011, which accounted for 27 percent of all Porsche sales in Chinese mainland, Hong Kong and Macau.
Jebsen Motors aims for four new Porsche Centers in Beijing, Shanghai, Hangzhou and Shenzhen by the end of 2013.
"The market is becoming competitive, so by making these investments in people, infrastructure and marketing, we will be in a strong position to serve the industry even better," said Mark Bishop, group director of Jebsen.
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