Mercedes-Benz exits rough patch with 11% growth
Print Edition
Mercedes-Benz managed to overcome the rough patch it went through in the first quarter by posting an 11 percent growth last year, which was quite satisfactory, Nicholas Speeks, Mercedes-Benz’s China head, said yesterday.
Although the growth figure was unable to lift the German luxury carmaker from its current third ranking in China’s premium segment by sales, it marked a huge turnaround for the brand whose sales grew only 1.5 percent to about 200,000 units in 2012.
For the future, Mercedes-Benz aims to boost its annual China sales to 300,000 units by 2015, a target set by Dieter Zetsche, chairman of Daimler and head of Mercedes-Benz Cars. Hopefully it will help the brand regain its No.1 position in global premium car sales by 2020.
To help the company meet its goal, Mercedes-Benz last year launched 75 new dealerships in 36 Chinese cities where it previously had no presence. It aims to add 100 sales outlets and 40 new cities to its network this year. The carmaker will unveil 10 new models in China in the next two years.
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