Mercedes-Benz to cut price of spare parts
Print Edition
DAIMLER AG’s Mercedes-Benz said the German luxury auto brand will cut prices on more than 10,000 spare parts by 15 percent on average in China less than a month after it announced a sweeping reduction of prices for repair and maintenance services.
The move comes as pressure from China’s anti-monopoly regulators builds on global automakers to do away with what they consider price-gouging on repair and replacement components by many foreign auto brands.
China is stepping up efforts to bring companies in compliance with an anti-monopoly law enacted in 2008, having in recent years targeted industries ranging from drugmakers and milk powder producers to jewelers and technology firms.
Such investigations have led to large fines on a number of multinational firms including Mead Johnson Nutrition Co and Danone SA.
From September 1, Mercedes-Benz will voluntarily cut prices on more than 10,000 spare parts by 15 percent on average, covering all of its models in China, “in response to an anti-monopoly investigation” by the National Development and Reform Commission into the auto industry, the company said in an e-mailed statement yesterday.
The brand is unleashing the price cuts in addition to a program it launched in China last month through which it cut service charges and corresponding spare part prices by an average of 20 percent, a company spokesman said.
The reduction “would further lower the usage cost for our customers,” Marc-Oliver Nandy, executive vice president of after-sales for Mercedes in China, said in the statement.
The move came just a week after Volkswagen AG’s premium brand Audi decided to cut the price of its spare parts in China by as much as 38 percent and British luxury carmaker Jaguar Land Rover unveiled plans to cut prices on three car models.
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