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Microsoft opens new ‘smart auto’ center in Shanghai
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MICROSOFT opened its first automotive Center of Excellence in the world at its Shanghai research and development center this week to help consumers and carmakers better understand how telematics systems like communication and navigation work together within the cabin.
Drawing on its 15 years of research experience in "smart" automobiles, the company said it will set up an environment for people to test the "connected" driving experience.
The center will offer consumer insights to carmakers not only from China, but also from Japan, Korea, Thailand, Malaysia, and India, said Martin Dube, general manager of WW industry and global accounts of Microsoft Asia.
Eighty automotive models have used or are using Microsoft's in-vehicle platforms.
Taking center stage at the center is Microsoft's latest work with China's joint-venture carmaker Qoros, whose first mass production model Qoros 3, to be launched in November, will feature a QorosQloud infotainment system based on the Windows Azure cloud platform of Microsoft.
Qoros Automotive Co Ltd is an automotive manufacturing company headquartered in China as a 50:50 joint venture between Chery Automobile and Israel Corporation. It was founded in December 2007.
The Qoros system will be able to inform drivers of real-time navigation and traffic data, the car's condition, maintenance and service needs, no matter whether people are checking the information in the car, or outside it via their mobile phones.
Dube said the vehicle has now become a technology platform for various devices. Asked about whether cars from different brands can be connected in the future, he said that depends on the ownership of the cloud platform.
The original equipment manufacturers and dealerships now capture information for their own brands. But as the market grows, there will be suppliers of information to them, and to their clouds, which will then be connected as a whole, he said.
"There will be a lot of connectivity in terms of smart streets, smart neighborhoods. That's where the market is going outside China," he said. The country is not there yet, but it will see such things introduced, he said.
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