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November 5, 2014

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Nissan cuts full-year global sales forecast

NISSAN Motor Co cut its full-year global vehicle sales forecast yesterday, hit by an economic slowdown in China even as strong US sales allowed it to keep its profit targets steady and nudge up its revenue estimate for the year to March.

Nissan, the most exposed of Japan’s automakers to the Chinese market, said its vehicle sales in China fell 12 percent in the July-September period and cut its full-year sales forecast for the world’s biggest auto market to 1.27 million vehicles from 1.43 million, an 11 percent drop.

“In China, the general weakness in the LCV (light commercial vehicle) segment and increased competition in the compact car segment, as well as the persisting negative impact from political tensions on Japanese brands, hurt sales,” Nissan Chief Competitive Officer Hiroto Saikawa told a briefing.

Nissan operates a car venture with Dongfeng Motor Group Co in China, where anti-pollution rules and slowing economic growth have hit sales of passenger cars and commercial vehicles.

For its second quarter, Japan’s No. 2 automaker reported operating profit of 139.34 billion yen (US$1.2 billion), up 22.4 percent from a year before and beating the 130.67 billion yen average estimate of 12 analysts polled by Thomson Reuters.

Generous incentives helped boost Nissan’s US sales 13.7 percent for the quarter, and it raised its North American auto sales forecast to 1.81 million vehicles, up 3 percent from the prior forecast.




 

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