Renault's sales drop 3% despite late surge
RENAULT SA said yesterday that sales of cars and light trucks fell 3.1 percent last year, despite a year-end surge as car buyers sought to benefit from government scrappage schemes before they are phased out.
Renault said in a statement that as these incentives end, the market will remain "tense" in 2010.
France's second largest car marker sold 2.31 million vehicles in 2009, down from 2.38 million in 2008. In December, Renault saw a 40 percent increase in unit sales to 206,702 vehicles.
Jerome Stoll, head of sales, said it is difficult to predict how markets will react to the phasing out of the scrappage schemes.
"We will manage the reduction of scrappage incentives by continuing to try to win market share while being vigilant about the financial situation of the group," he told a press conference at Renault's headquarters in Boulogne-Billancourt, outside Paris.
France, like other governments, is cutting back on the incentive program, which initially offered a 1,000 euro (US$1,440) bonus for trading in old cars for new ones.
In the first half of this year it has been cut to 700 euros in France, although Renault said it will make up the difference until the end of February.
Stoll said he will look at what competitors are doing and how markets are working to decide what happens in March.
"Competition will be tough in 2010," he said.
Renault expects the European market to fall between 8 and 10 percent this year.
Renault said in a statement that as these incentives end, the market will remain "tense" in 2010.
France's second largest car marker sold 2.31 million vehicles in 2009, down from 2.38 million in 2008. In December, Renault saw a 40 percent increase in unit sales to 206,702 vehicles.
Jerome Stoll, head of sales, said it is difficult to predict how markets will react to the phasing out of the scrappage schemes.
"We will manage the reduction of scrappage incentives by continuing to try to win market share while being vigilant about the financial situation of the group," he told a press conference at Renault's headquarters in Boulogne-Billancourt, outside Paris.
France, like other governments, is cutting back on the incentive program, which initially offered a 1,000 euro (US$1,440) bonus for trading in old cars for new ones.
In the first half of this year it has been cut to 700 euros in France, although Renault said it will make up the difference until the end of February.
Stoll said he will look at what competitors are doing and how markets are working to decide what happens in March.
"Competition will be tough in 2010," he said.
Renault expects the European market to fall between 8 and 10 percent this year.
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