Self-driving cars yet to impress US consumers
Print Edition
AMERICAN consumers still resist the notion of self-driving cars, according to a University of Michigan study released yesterday, the latest sign that investors and automakers might be rushing into a business where demand is limited at best.
General Motors Co’s recent acquisition of Silicon Valley startup Cruise Automation for a reported US$1 billion accelerated a rush by other carmakers, suppliers and venture capital firms looking to invest in companies developing self-driving technology.
Consumers, meanwhile, remain concerned about aspects of self-driving technology and “overwhelmingly” still want the ability to manually control their vehicles, the study said.
“The most frequent preference for vehicle automation continues to be for no self-driving capability,” said the study’s authors, Brandon Schoettle and Michael Sivak.
The results generally mirror the findings of a study released in March by the American Automobile Association, which found that three out of four respondents were “afraid” to ride in a self-driving car.
In the university’s survey 46 percent of respondents preferred no self-driving, followed by partial self-driving (39 percent) and complete self-driving (15 percent).
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