Home
Business
Metro
Nation
World
Sports
Feature
Opinion
View more »Opinion Columns
Wan LixinOpinion deputy editor of Shanghai Daily
Living in the iron grip of our mobile devices
China-Africa ties example of mutual respect
Sunday
- Subscribe
Related News
Total aims to stretch sales with partnership
By Fu Chenghao |
June 22, 2009, Monday
|
Print Edition
Print Edition
THE rapid rise in its sales volume over the past four years in China's lubricant market has prompted French energy firm Total SA to partner TyrePlus (Shanghai) Auto Accessories Trading Co in order to stretch its sales growth.
Total's share in China's lubricant market is only about 1.5 percent now but its sales volume has surged 30 percent annually since 2005 in a market growing at only 5 percent, according to David Kalife, general manager of Total Lubricants China.
Total signed a long-term cooperation pact last Friday with the retail tire chain to combine retail distribution networks and marketing resources.
"With the new partnership, we expect annual growth rate to reach 35 percent, or even 40 percent," Kalife said.
He said the partnership would enable Total to "increase penetration and reach a wider range of consumers" in the world's fastest-growing auto market against a backdrop of a global slump.
Total sold 75,000 tons of lubricants in China last year, including 55,000 tons for auto use and 20,000 tons for industrial use. It aims to sell 65,000 tons of auto lubes and 25,000 tons of industrial lubricants this year, Kalife told Shanghai Daily.
TyrePlus, which owns more than 600 stores across China, is part of a network of independently owned tire outlets that French tire giant Michelin has set up through a licensee program.
Total's share in China's lubricant market is only about 1.5 percent now but its sales volume has surged 30 percent annually since 2005 in a market growing at only 5 percent, according to David Kalife, general manager of Total Lubricants China.
Total signed a long-term cooperation pact last Friday with the retail tire chain to combine retail distribution networks and marketing resources.
"With the new partnership, we expect annual growth rate to reach 35 percent, or even 40 percent," Kalife said.
He said the partnership would enable Total to "increase penetration and reach a wider range of consumers" in the world's fastest-growing auto market against a backdrop of a global slump.
Total sold 75,000 tons of lubricants in China last year, including 55,000 tons for auto use and 20,000 tons for industrial use. It aims to sell 65,000 tons of auto lubes and 25,000 tons of industrial lubricants this year, Kalife told Shanghai Daily.
TyrePlus, which owns more than 600 stores across China, is part of a network of independently owned tire outlets that French tire giant Michelin has set up through a licensee program.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
