Toyota delays may cost No. 1 spot
By Elaine Kurtenbach |
April 23, 2011, Saturday
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Print Edition
Print Edition
TOYOTA'S global car production, disrupted by parts shortages from Japan's earthquake and tsunami, won't return to normal until November or December - imperiling its spot as the world's top-selling auto maker.
Toyota President Akio Toyoda yesterday apologized to customers for the delays due to the March 11 disasters, which damaged suppliers in northeast Japan, affecting auto makers around the world.
"To all the customers who made the decision to buy a vehicle made by us, I sincerely apologize for the enormous delay in delivery," Toyoda said at a news conference in Tokyo.
Toyota Motor Corp earlier said it has suffered a production loss of 260,000 cars. Earlier this week, it resumed car production at all of its plants in Japan for the first time since the quake, but the factories are running at half capacity due to the parts shortages.
Japanese manufacturers are also grappling with power shortages.
Aftershocks from the magnitude-9 quake have slowed progress, Toyoda said. "We've seen some of the recovery work set back to square one many, many times," he said.
The setbacks could cost Toyota its top position in the global auto industry.
Last year, Toyota sold 8.42 million vehicles, barely keeping its lead over a resurgent General Motors Co, which sold 8.39 million, thanks to booming sales in China. Given Toyota's production woes, GM could reclaim the title of world's largest auto maker that it lost in 2008.
Adding to those worries, customers in some overseas markets are raising questions over possible radiation contamination of exported vehicles due to radiation leaks at a tsunami-damaged nuclear plant in northern Fukushima prefecture.
In response to that concern, Japanese auto makers have begun checking radiation levels on some cars and tires before shipment.
"We want to erase their worries by taking this measure," said Hirokazu Furukawa, a spokesman for the Japan Automobile Manufacturers Association. He noted that no radiation has been detected on cars bound for overseas markets so far.
Toyoda and other Toyota executives said normal production for some vehicles inside Japan could resume by July, with normal output beginning to be restored by August overseas. But it will take until late in the year for the company to bring its production lines back to full capacity for all models.
"In November or December means that all lines and all models will go back to normal, and we will be able to receive orders and make deliveries as usual," Toyoda said.
Toyota's factories in China are operating at only 50 percent capacity.
Toyota President Akio Toyoda yesterday apologized to customers for the delays due to the March 11 disasters, which damaged suppliers in northeast Japan, affecting auto makers around the world.
"To all the customers who made the decision to buy a vehicle made by us, I sincerely apologize for the enormous delay in delivery," Toyoda said at a news conference in Tokyo.
Toyota Motor Corp earlier said it has suffered a production loss of 260,000 cars. Earlier this week, it resumed car production at all of its plants in Japan for the first time since the quake, but the factories are running at half capacity due to the parts shortages.
Japanese manufacturers are also grappling with power shortages.
Aftershocks from the magnitude-9 quake have slowed progress, Toyoda said. "We've seen some of the recovery work set back to square one many, many times," he said.
The setbacks could cost Toyota its top position in the global auto industry.
Last year, Toyota sold 8.42 million vehicles, barely keeping its lead over a resurgent General Motors Co, which sold 8.39 million, thanks to booming sales in China. Given Toyota's production woes, GM could reclaim the title of world's largest auto maker that it lost in 2008.
Adding to those worries, customers in some overseas markets are raising questions over possible radiation contamination of exported vehicles due to radiation leaks at a tsunami-damaged nuclear plant in northern Fukushima prefecture.
In response to that concern, Japanese auto makers have begun checking radiation levels on some cars and tires before shipment.
"We want to erase their worries by taking this measure," said Hirokazu Furukawa, a spokesman for the Japan Automobile Manufacturers Association. He noted that no radiation has been detected on cars bound for overseas markets so far.
Toyoda and other Toyota executives said normal production for some vehicles inside Japan could resume by July, with normal output beginning to be restored by August overseas. But it will take until late in the year for the company to bring its production lines back to full capacity for all models.
"In November or December means that all lines and all models will go back to normal, and we will be able to receive orders and make deliveries as usual," Toyoda said.
Toyota's factories in China are operating at only 50 percent capacity.
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