Related News
Home » Business » Autotalk Special
BMW presents green mobility in running
Print Edition
German premium carmaker BMW, arguably the most dynamic and sporting spirit-driven car brand, believes the joy of sports is for everyone.
It unleashes its passion not only on race tracks, but also on the marathon course. Being an honorary sponsor of the 18th Shanghai International Marathon, it led a record number of participants totaling 35,000, including a large number of amateur competitors, in pursuit of sportsmanship earlier this month, with its new 316i sports sedan serving as the official timekeeping guide vehicle.
Starting from Chen Yi Square on the Bund to the finishing line at the Shanghai Stadium, the full 42-kilometer race put the runners’ endurance and strength to test, and put onto full display the character of BMW 3 Series, which earned the title of “the king of sports sedans” through a number of rallies and challenges in its 38-year history.
The classic premium sports sedan series in its sixth generation features the most efficient internal-combustion engine in the segment. The 316i, as the latest variant with the smallest displacement in the line-up, provides high-speed capability and outstanding handling with its TwinPower Turbo engine and 8-speed automatic transmission at a fuel consumption of just 6.4 liters per 100 kilometers. And a variety of fuel-saving technologies, ranging from Start-Stop function, ECO PRO mode and Brake Energy Regeneration, makes 3 series a full embodiment of the eco-friendly concept that marathons uphold.
“As a healthy, green, and environmental-friendly lifestyle, running is becoming a people’s sport here in China,” said Peter van Binsbergen, Senior Vice President of Sales and Marketing at BMW Brilliance Automotive, who led the BMW phalanx during the marathon in Shanghai. “As a responsible corporate citizen, BMW Brilliance is dedicated to setting a good example of green and sustainable future mobility.”
BMW’s ties to marathon can date back to 1972, when BMW 1602, the company’s first electric prototype, served as a marathon guide vehicle at the Olympics Games in Munich where BMW is headquartered. Currently, the company is also the title sponsor of the marathons in Berlin and Frankfurt.
Just like marathoners, BMW has made “keep going” one of its mottoes. Pursuing sheering driving pleasure is a long running race and the company certainly needs endurance as well as a challenger mindset to stay ahead of the game.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
