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Dongfeng Motor sales rise in smaller cities
June 21, 2012, Thursday
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DONGFENG Motor Co, Nissan's joint venture partner in China, said its total sales in the first five months of this year rose 21.6 percent from a year earlier to 368,416 units.
The company has invested 1 billion yuan (US$159 million) in a marketing campaign to boost sales in more than 130 prefecture-level cities.
The increase of sales in these cities accounted for 65 percent of the total growth across the country from January to May. The carmaker aims to sell 1 million vehicles this year and will launch three new models in the second half of this year to further drive sales at dealers.
The company has invested 1 billion yuan (US$159 million) in a marketing campaign to boost sales in more than 130 prefecture-level cities.
The increase of sales in these cities accounted for 65 percent of the total growth across the country from January to May. The carmaker aims to sell 1 million vehicles this year and will launch three new models in the second half of this year to further drive sales at dealers.
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