Home » Business » Autotalk Special
Italy super car maker ups China network
By Xiao Lu |
October 24, 2012, Wednesday
|
Print Edition
Print Edition
ITALY-BASED supercar maker Lamborghini is extending its sales network in China, undaunted by the fact that China's economic slowdown reduces the wealth of its richest people.
The company launched a new dealership in Nanjing, capital city of Jiangsu Province, last month to enhance its presence in East China, where affluent consumers abound.
But facing the current economic downturn, the rich Chinese may have to cut luxury shopping budgets to cope with economic losses.
According to the 2012 Hurun Rich List, 469 of the 1,000 richest people on the Chinese mainland saw their wealth shrink this year, including 37 losing more than 50 percent.
"Indeed, China's economy is having a hard time this year, but we are confident that the country's super car market will continue its growth at the speed of 20 percent to 30 percent in the next five or 10 years," said Zhang Dawen, sales network regional development manager of Automobili Lamborghini China.
Besides Nanjing, the company has opened five new stores this year in China as part of its plan to bring the total location number there to 20 by the end of this year.
Last year, Lamborghini delivered 342 cars, up 70 percent from a year earlier in China, making the country its biggest market around the world.
The brand currently holds 20 percent market share in China's super luxury car segment and finds its customers 10 years younger than their counterparts in western countries.
That is because Lamborghini, like other super car brands, are relatively new to China and are more likely to lure young people who are more open-minded, according to Justina Liu, public relations manager of Automobili Lamborghini China.
To meet the demand of Chinese clients for special offerings, Lamborghini has recently launched Gallardo LP 560-4 Golden Edition, which is made specifically for the Chinese market and available only with 10 units.
The company launched a new dealership in Nanjing, capital city of Jiangsu Province, last month to enhance its presence in East China, where affluent consumers abound.
But facing the current economic downturn, the rich Chinese may have to cut luxury shopping budgets to cope with economic losses.
According to the 2012 Hurun Rich List, 469 of the 1,000 richest people on the Chinese mainland saw their wealth shrink this year, including 37 losing more than 50 percent.
"Indeed, China's economy is having a hard time this year, but we are confident that the country's super car market will continue its growth at the speed of 20 percent to 30 percent in the next five or 10 years," said Zhang Dawen, sales network regional development manager of Automobili Lamborghini China.
Besides Nanjing, the company has opened five new stores this year in China as part of its plan to bring the total location number there to 20 by the end of this year.
Last year, Lamborghini delivered 342 cars, up 70 percent from a year earlier in China, making the country its biggest market around the world.
The brand currently holds 20 percent market share in China's super luxury car segment and finds its customers 10 years younger than their counterparts in western countries.
That is because Lamborghini, like other super car brands, are relatively new to China and are more likely to lure young people who are more open-minded, according to Justina Liu, public relations manager of Automobili Lamborghini China.
To meet the demand of Chinese clients for special offerings, Lamborghini has recently launched Gallardo LP 560-4 Golden Edition, which is made specifically for the Chinese market and available only with 10 units.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
