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Online retail store
June 20, 2011, Monday
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Italian luxury sports car maker Lamborghini opened an official online shop on Taobao.com, China's largest online shopping portal, which is the first time such an exalted auto brand has resorted to the Internet as a marketing tool.
There are seven car brands kicked off online sales on Taobao including premier brands Toyota, Nissan, Hyundai as well as BMW, Audi and Volvo, according to Taobao. They are all set up by a Hangzhou-based dealer Zhejiang Hecheng Auto Co Ltd.
China's home-grown car maker Geely also stepped in the fledging market with the official online retail store of its Global Eagle brand.
Group buying
In September 2010, 200 Mercedes-Benz smart models were snapped up by buyers within three-and-a-half hours after a batch of the small cars was advertised for a group sale on Taobao.
Consumers who snapped up the offer at a price of 135,000 yuan bought the cars for 41,000 yuan less than its original price.
The offer, originally planned to last for 21 days, attracted 300,000 online visitors within 24 hours, and the first car was sold just 24 seconds after the ad appeared.
Others: TV-shopping
On April 1, 2009, BMW became the first car maker that launched TV-Shopping for its entry-level BMW 1-Series models. It was soon followed by Volkswagen, Skoda, Honda and Subaru.
There are seven car brands kicked off online sales on Taobao including premier brands Toyota, Nissan, Hyundai as well as BMW, Audi and Volvo, according to Taobao. They are all set up by a Hangzhou-based dealer Zhejiang Hecheng Auto Co Ltd.
China's home-grown car maker Geely also stepped in the fledging market with the official online retail store of its Global Eagle brand.
Group buying
In September 2010, 200 Mercedes-Benz smart models were snapped up by buyers within three-and-a-half hours after a batch of the small cars was advertised for a group sale on Taobao.
Consumers who snapped up the offer at a price of 135,000 yuan bought the cars for 41,000 yuan less than its original price.
The offer, originally planned to last for 21 days, attracted 300,000 online visitors within 24 hours, and the first car was sold just 24 seconds after the ad appeared.
Others: TV-shopping
On April 1, 2009, BMW became the first car maker that launched TV-Shopping for its entry-level BMW 1-Series models. It was soon followed by Volkswagen, Skoda, Honda and Subaru.
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