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Porsche sales surge over 10 years
By Jin Jing |
June 20, 2011, Monday
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Print Edition
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CELEBRATING its 10th anniversary in China, Porsche AG expects strong growth to continue in the world's largest auto market and plans to introduce new models to better meet market demand.
Since the opening of the first Porsche Center in Beijing in 2001, China has become the second-largest market for the German sports car icon, after the United States.
Compared with the 27 cars sold in 2002, Porsche's sales grew to 13,856 last year on the Chinese mainland, up 60 percent from a year earlier.
"The achievements of Porsche on the mainland have been a significant factor in the success of Porsche across the world in the last 10 years," said Bernhard Maier, vice president for sales and marketing of Porsche AG.
"With an ongoing commitment to this market, we will continue to expand our network of Porsche Centers, bringing our Chinese customers ultimate sports cars that are instilled with Porsche DNA and provide the standards of performance, style and agility that are derived from Porsche Intelligent Performance," Maier said.
Porsche's enormous sales increase not only to the buoyant demand for premier cars, driven by the growing number of newly wealthy people, but also to its expanded product portfolio and dealerships.
Compared with only one sports car sold 10 years ago, all of Porsche's five model series - Porsche 911, Boxster, Cayman, Panamera grand turismo and Cayenne sport utility vehicle - are available in China.
Porsche is developing a compact SUV named Cajun, which will be a "smaller version of Cayenne".
Helmut Broeker, chief executive officer of Porsche China, expects the model to win the hearts of Chinese consumers and help drive the phenomenal growth in China.
"I would expect that in 2014 at the latest when our new small SUV is launched, China will reach the No.1 position," Broeker told reporters.
Broeker estimated that Porsche's sales in China to reach over 20,000 units this year.
To date, Stuttgart-based Porsche has opened 31 Porsche Centers in China. Last September, it opened its first directly operated Porsche Center in Shanghai's Pudong New Area.
This year, the dealership network continued to expand, with the opening of showrooms in Taizhou, Zhejiang Province; Zhengzhou, Henan Province; Haikou, Hainan Province; and at Chengdu airport in Sichuan Province.
Broeker said Porsche is committed to continuously bringing in models especially suited to demands of the world's most dynamic market.
Last year, more than 60 percent of Porsche's sales in China was contributed by the Cayenne, since vehicle upgrade drove demand for powerful and large SUVs.
The importance of the Chinese market is also evidenced by the world's premiere of Porsche's first four-door sports sedan Panamera in Shanghai last April.
Porsche recently launched the Porsche 911 10th anniversary edition, exclusively for Chinese customers.
Since the opening of the first Porsche Center in Beijing in 2001, China has become the second-largest market for the German sports car icon, after the United States.
Compared with the 27 cars sold in 2002, Porsche's sales grew to 13,856 last year on the Chinese mainland, up 60 percent from a year earlier.
"The achievements of Porsche on the mainland have been a significant factor in the success of Porsche across the world in the last 10 years," said Bernhard Maier, vice president for sales and marketing of Porsche AG.
"With an ongoing commitment to this market, we will continue to expand our network of Porsche Centers, bringing our Chinese customers ultimate sports cars that are instilled with Porsche DNA and provide the standards of performance, style and agility that are derived from Porsche Intelligent Performance," Maier said.
Porsche's enormous sales increase not only to the buoyant demand for premier cars, driven by the growing number of newly wealthy people, but also to its expanded product portfolio and dealerships.
Compared with only one sports car sold 10 years ago, all of Porsche's five model series - Porsche 911, Boxster, Cayman, Panamera grand turismo and Cayenne sport utility vehicle - are available in China.
Porsche is developing a compact SUV named Cajun, which will be a "smaller version of Cayenne".
Helmut Broeker, chief executive officer of Porsche China, expects the model to win the hearts of Chinese consumers and help drive the phenomenal growth in China.
"I would expect that in 2014 at the latest when our new small SUV is launched, China will reach the No.1 position," Broeker told reporters.
Broeker estimated that Porsche's sales in China to reach over 20,000 units this year.
To date, Stuttgart-based Porsche has opened 31 Porsche Centers in China. Last September, it opened its first directly operated Porsche Center in Shanghai's Pudong New Area.
This year, the dealership network continued to expand, with the opening of showrooms in Taizhou, Zhejiang Province; Zhengzhou, Henan Province; Haikou, Hainan Province; and at Chengdu airport in Sichuan Province.
Broeker said Porsche is committed to continuously bringing in models especially suited to demands of the world's most dynamic market.
Last year, more than 60 percent of Porsche's sales in China was contributed by the Cayenne, since vehicle upgrade drove demand for powerful and large SUVs.
The importance of the Chinese market is also evidenced by the world's premiere of Porsche's first four-door sports sedan Panamera in Shanghai last April.
Porsche recently launched the Porsche 911 10th anniversary edition, exclusively for Chinese customers.
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