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Renault new lineup caters to all segments
December 24, 2012, Monday
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FRENCH carmaker Renault is trying to get emotionally connected with the Chinese market through implementing a human-centric product strategy based on the cycle of life.
The design philosophy of following customers throughout life is illustrated by a series of concept cars, which made their debuts in China last month. DeZir is about people falling in love; Captur takes them to explore the world; with R-Space, they start a family; and with Frendzy, they work, play and reach wisdom. This idea comes into reality through the launch of Renault Clio this year in Paris, and will take a root in China with product introductions in the future, it said.
The design philosophy of following customers throughout life is illustrated by a series of concept cars, which made their debuts in China last month. DeZir is about people falling in love; Captur takes them to explore the world; with R-Space, they start a family; and with Frendzy, they work, play and reach wisdom. This idea comes into reality through the launch of Renault Clio this year in Paris, and will take a root in China with product introductions in the future, it said.
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