Related News
80% of Chinese watch TV during dinner, study finds
Online Edition
CHINESE have a higher propensity to watch television during dinner compared to the global average and they are also turning to tablet computers and mobile devices to watch TV programs, a study found.
Four out of five viewers in China watch television while eating dinner, compared to the global average of 76 percent, TNS, a research firm under WPP's data investment management division Kantar, said in its Connected Life research report today.
Globally, nearly half of the respondents say they use other mobile devices such as smartphones or tablets while watching television, while 37 percent of Chinese use multiple digital devices at the same time, the lowest level in the Asia-Pacific region.
"We've come to notice the connectivity across multiple devices especially during the FIFA World Cup in recent weeks as people are engaging with the event in various ways as they want to remain in conversations with friends through social networks," said Joe Webb, head of digital at TNS Asia Pacific.
TV still has a particular role during dinner, when viewers’ hands are full stuffing food into their mouth.
Two thirds of Chinese said they sit in front of a TV every day, while 33 percent watch online videos daily either through PC, tablet or mobile phones, higher than the global average of 25 percent.
The study covered 55,000 Internet users in 50 countries and regions with 1,800 in China's mainland.
"Although our attachment to the TV has been supported by the rise in digital set-top boxes and on-demand online streaming services, the appetite for online content is huge and is still growing and the media multi-tasking phenomenon has significant implications for advertisers," Webb said.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
