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Accor to quadruple hotels
By Cao Qian |
February 29, 2012, Wednesday
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Print Edition
Print Edition
EUROPE'S largest hotel operator Accor SA aims to quadruple its portfolio in China over the next four years amid rising demand in the domestic travel market.
The Paris-based hospitality giant, which now operates 121 hotels across seven brands in 47 Chinese cities, including Hong Kong, Taiwan and Macau, plans to quadruple its China network by 2015, according to Sam Shih, chairman and chief operating officer of Accor China, yesterday.
Accor also inaugurated yesterday its newly-positioned Grand Mercure brand, which has aspects of Chinese culture and authentic European elements.
The Paris-based hospitality giant, which now operates 121 hotels across seven brands in 47 Chinese cities, including Hong Kong, Taiwan and Macau, plans to quadruple its China network by 2015, according to Sam Shih, chairman and chief operating officer of Accor China, yesterday.
Accor also inaugurated yesterday its newly-positioned Grand Mercure brand, which has aspects of Chinese culture and authentic European elements.
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