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December 28, 2010

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Best holiday retail sales

AN US East Coast snowstorm put a damper on after-Christmas shopping on Sunday. But shoppers across the rest of the United States searched clearance racks and spent gift cards in the afterglow of the best holiday season for retailers since 2007.

Blizzard warnings stretched from New Jersey to Maine. The storm had malls from the Carolinas through New Jersey closing early.

But some shoppers were undaunted. In Manhattan, shoppers packed Macy's flagship store in Herald Square.

Italian tourist Efisio Marci said he had gone to the store to do some shopping, but were soon ready to leave though not because of the weather.

"There's too many people," said Marci.

Outside the East Coast, shoppers came out in force on Sunday. The nation's largest mall, the Mall of America in Bloomington, Minnesota, expected 100,000 shoppers. A respite from heavy snow that's battered the Twin Cities brought in the big crowd.

The mall expects its stores' holiday revenue to rise 8 percent over last year, mall spokesman Dan Jasper said.

So far, it's been the best holiday season for retailers since 2007, which was a record year. The week ending January 1 makes up less than 10 percent of the November 1-December 31 season but accounts for more than 15 percent of holiday spending, research firm ShopperTrak says. Analyst say holiday season spending is on track to gain 3 to 4 percent, the best percentage rise since 2006.

The snow will send some shoppers online, where sales have been strong compared with last year. Online spending rose more than 16 percent the week ended Christmas Day, IBM Coremetrics said. The average order rose 13 percent to US$192.52.




 

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