Blueprint says cheers to wine
By Ding Yining |
July 7, 2012, Saturday
|
Print Edition
Print Edition
China's wine output is estimated to rise an annual average of 15 percent through 2015, according to a blueprint of the wine industry outlined by the Ministry of Industry and Information Technology.
Yield of domestic vineyards will almost double to around 2.2 billion liters from that of 2010 and sales income would reach 60 billion yuan (U$S9.5 billion) by 2015, compared with 32.5 billion yuan in 2010, according to a five-year plan for the industry released by the ministry yesterday.
The ministry said it will encourage the development of large vineyards and hopes to have two wine groups in the country with annual sales exceeding 10 billion yuan each. It will also support the establishment of grape plant bases in the country's midwest or northeast and promote the production of self-brand wines.
Foreign wine makers, such as Moet Hennessey and Chateau Lafite Rothschild, have set up production bases in China, banking on the strong spending power of consumers.
"There is still lack of planning among domestic vineyards and shortage of creativity in industry technologies," the blueprint pointed out.
Yield of domestic vineyards will almost double to around 2.2 billion liters from that of 2010 and sales income would reach 60 billion yuan (U$S9.5 billion) by 2015, compared with 32.5 billion yuan in 2010, according to a five-year plan for the industry released by the ministry yesterday.
The ministry said it will encourage the development of large vineyards and hopes to have two wine groups in the country with annual sales exceeding 10 billion yuan each. It will also support the establishment of grape plant bases in the country's midwest or northeast and promote the production of self-brand wines.
Foreign wine makers, such as Moet Hennessey and Chateau Lafite Rothschild, have set up production bases in China, banking on the strong spending power of consumers.
"There is still lack of planning among domestic vineyards and shortage of creativity in industry technologies," the blueprint pointed out.
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