Bright Food plans for global expansion
Print Edition
BRIGHT Food will accelerate the pace of globalization, namely business relating to dairy, sugar and modern agriculture, while two companies it has acquired plan to go public, the company’s Vice President Ge Junjie said.
“Globalization is a strategic part of Bright Food’s growth plan,” Ge said yesterday. “People will see breakthroughs next year and such acceleration is a response to the vast domestic demand for better food.”
British cereal firm Weetabix and Australia’s Manassen Foods, two companies acquired by Bright Food, are considering listing on the stock market and are in the process of deciding on the bourse, Ge said.
Ge said Bright’s target markets include Australia, New Zealand, Europe, North America and Southeast Asia, and are looking at companies in the field of dairy, sugar, modern agriculture with strong distribution networks.
“With the help of our overseas partners, Bright Food also plans to sell Chinese branded food to foreign markets,” Ge said.
Bright Food is one of the Chinese firms aggressively searching for overseas assets to expand its global footprint.
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