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China’s ad spending rises 4.6% in July, helped by Internet and outdoor placement
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ADVERTISING spending in China added 4.6 percent in July from a year ago with Internet ads and outdoor advertising leading the gains, according to a latest industry report.
TV advertising added 2 percent with advertising slots shrinking 20 percent from a year ago at China Central Television Station after the implementation of new ads rules, while ads income at provincial level TV stations grew 9 percent, according to CTR China, a joint venture between research consultancy Kantar Group and China International Television Corporation.
Advertising expenditure at cinemas more than doubled in July as the summer holiday is a peak season for new film screenings.
Indoor advertising spending at commercial properties and office buildings jumped 38 percent from a year ago with food and beverage and consumer electronics expenditure climbed.
KFC, China Mobile, Zhongmai Telecommunications, a virtual telecommunications carrier, and Ganji.com became top advertisers, according to the CTR report.
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