Chinese consumer brands keep position
Print Edition
TOP Chinese consumer brands secured their position by expanding into more geographical locations and offering new products, according to a latest study.
Master Kong continued to be the most frequently chosen Chinese consumer brand in China, followed by Yili and Mengniu. They were chosen by Chinese shoppers more than one billion times over the last year, according to consumer research firm Kantar Worldpanel’s annual Brand Footprint report.
Meanwhile Shuanghui, Bright Food, Haday have improved their rankings in the top 10.
The rankings were calculated based on the number of households purchasing the products and their buying frequency. The study covered 412,000 households in 35 countries and 40,000 urban households in China.
Danone’s Mizone, laundry detergent producer Bluemoon, dairy firm Junlebao, frozen food brand Sanquan and sanitary pad brand Space 7 were the five fastest risers in China.
Although Coca-Cola is the most chosen brand globally and is No. 1 in eight countries, it ranks 28th in China.
Top brands in each country are invariably local, integral to a country’s culture and symbols of local habits and pride. Local brands took top position in more than three quarters of the 35 countries that were tracked.
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