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Chinese consumer brands secure position
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MOST top Chinese consumer brands managed to secure their positions through expansion into more geographical locations and new product offerings, a latest study shows.
Master Kong remained the most frequently chosen consumer brand in China, followed by Yili and Mengniu, all of three have been chosen by Chinese shoppers more than 1 billion times over the last year, according to consumer research firm Kantar Worldpanel's annual Brand Footprint report.
Shuanghui, Bright Food, Haday have advanced their ranking within the top 10 chart, which was occupied by local brands.
The study covers 412,000 households in 35 countries and in China covers 40,000 urban households.
Globally Coca-Cola is the most chosen brand and holds the number one position in eight countries. It took the 28th ranking in China.
Danone's Mizone, laundry detergent producer Bluemoon, dairy firm Junlebao, frozen food brand Sanquan and sanitary pad brand Space 7 were the top five risers.
“Opportunity is abundant as consumers at both the value and premium ends of the market try new categories and brands,” said general manager of Kantar Worldpanel China Jason Yu.
“Global brands need to develop a higher level of agility. When they come to introduce a new product, often it has already been launched by a local competitor,” he added.
Last year, China's overall consumer goods sales added 5.4 percent, and growth pace lowered to 4.3 percent in the first quarter.
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