Related News
Chinese consumers willing to switch brands, survey shows
Online Edition
DESPITE Chinese consumers' strong brand awareness, many of them are willing to try new services or products, a survey shows.
A total of 69 percent of Chinese consumers said they were willing to try new products from new brands, and about 40 have shifted retailers in the past year, mostly due to bad shopping experiences, the consultancy Accenture said.
Accenture's survey covered 3,500 consumers in 27 Chinese cities
Chinese consumers are also keen to combine online information with products they tend to buy from offline stores, with 75 percent checking online store prices and half of them carefully examining the products in department stores or supermarkets before placing orders online.
Some 90 percent of respondents say they would be willing to pay a 5 percent premium for products of higher quality, and 60 percent would pay a 10 percent premium. Only half of the consumers said they would stay loyal to one brand, and the rest choose from different brands when they make the final purchase.
Accenture suggested retailers leverage their technical platforms to aggregate and study consumer behavior from different channels in order to have deeper understanding of consumers' purchasing decisions.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
