Chinese wine drinking surges
By David Maguire |
February 11, 2010, Thursday
|
Print Edition
Print Edition
CHINA is posting the world's highest growth in volume of wines consumed, according to new survey figures released in Shanghai yesterday.
Between 2004 and 2008, Chinese wine consumption grew by nearly 80 percent, according to the International Wine and Spirits Record survey conducted for Vinexpo, the world's leading wine fair.
In 2008, there were 74.97 million cases of wine, or 900 million bottles, consumed in China.
The country accounted for 68.9 percent of all still light wines consumed in Asia and 3 percent of total world wine consumption in 2008, the survey found, based on latest confirmed sales.
The survey, released by Dominique Debreuil, chairwoman of Vinexpo's overseas fair scheduled for Hong Kong in May, projected that over five years from 2009 to 2013, China's wine consumption would increase 31.58 percent.
China would then be consuming 1.26 billion bottles a year, almost equivalent to one bottle annually per capita for the drinking age-population.
The survey projected that over a 10-year period from 2004-2013, the volume of wine consumed in China will have soared by 250 percent.
In terms of drinking preferences, the survey found red wine takes up 88 percent of annual total sales by volume.
As more Chinese women develop a taste for wine, white wine drinking is rising and should grow by 41.7 percent in the five years to 2013.
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