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City creates Lifestyle Brand Committee
By Wang Yanlin |
October 11, 2012, Thursday
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Online Edition
Online Edition
THE Shanghai Brand Development Center announced yesterday to establish the Lifestyle Brand Committee to foster brands for home appliances manufacturers and local furnishing companies.
The committee will help companies develop marketing strategies and sales networks. It will also provide guidance to foreign companies to localize.
Companies including Messe Frankfurt (Shanghai) Ltd, Tayohya, Likuai and Longda Bone China have become the center's first group of members.
The committee will help companies develop marketing strategies and sales networks. It will also provide guidance to foreign companies to localize.
Companies including Messe Frankfurt (Shanghai) Ltd, Tayohya, Likuai and Longda Bone China have become the center's first group of members.
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