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'Cyber Monday' bargains are a big draw
By Alexandria Sage |
November 30, 2010, Tuesday
|
Print Edition
Print Edition
EARLY discounts may have taken some of the shine off Cyber Monday but the key online holiday shopping day is still expected to attract American bargain hunters who may not have had their fill over the weekend.
Cyber Monday - a term coined five years ago for the day many people return to work after Thanksgiving and make online gift purchases on their computers - remains a prime shopping day online. But its novelty has now been partially eclipsed by e-commerce promotions earlier in the season, including on Thanksgiving.
Retailers from BestBuy.com to Walmart.com and Staples.com have even opted to offer Cyber Monday deals one day early, on newly coined "Cyber Sunday."
The key is versatility, online experts say, as well as making sure shoppers heading to the Web always find something to inspire them to click on a sale.
John Thompson, senior vice president and general manager of BestBuy.com, said Cyber Monday remains a "really viable marketing concept," but smart retailers must offer choice.
Marketing firms say tactics have changed in luring consumers to buy online. Whereas in prior years a full email inbox of online deals awaited those back at work on Monday, the offers now increasingly come on Black Friday if not before.
US online sales were up 33 percent on Thanksgiving this year, according to web analytics firm IBM Coremetrics.
Cyber Monday - a term coined five years ago for the day many people return to work after Thanksgiving and make online gift purchases on their computers - remains a prime shopping day online. But its novelty has now been partially eclipsed by e-commerce promotions earlier in the season, including on Thanksgiving.
Retailers from BestBuy.com to Walmart.com and Staples.com have even opted to offer Cyber Monday deals one day early, on newly coined "Cyber Sunday."
The key is versatility, online experts say, as well as making sure shoppers heading to the Web always find something to inspire them to click on a sale.
John Thompson, senior vice president and general manager of BestBuy.com, said Cyber Monday remains a "really viable marketing concept," but smart retailers must offer choice.
Marketing firms say tactics have changed in luring consumers to buy online. Whereas in prior years a full email inbox of online deals awaited those back at work on Monday, the offers now increasingly come on Black Friday if not before.
US online sales were up 33 percent on Thanksgiving this year, according to web analytics firm IBM Coremetrics.
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