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December 12 sales boost
Print Edition
Online vendors are eying December 12 as another great opportunity to boost sales ahead of the year-end.
A total of 2.1 million vendors have offered cash coupons and more than 1.18 billion yuan (US$194 million) worth of cash vouchers have been snapped up by online buyers as of yesterday afternoon, according to Taobao, China’s largest consumer-oriented shopping site.
The Shanghai branch of Suning also plans to offer 150 million yuan worth of gift vouchers at its online unit and brick-and-mortar stores.
The December 12 sales event targets smaller sellers and is different from November 11, dubbed Singles Day, when stores on Alibaba’s B2C site Tmall offered 50 percent off on their goods.
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