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EU hoping to sell more food, drink to China

EUROPEAN Union agricultural exports to the Chinese mainland are expected to grow by at least 15 percent annually despite the economic downturn to hit 2 billion euros (US$2.63 billion) by 2010, EU officials said in Shanghai yesterday.

EU agricultural exports to China increased by 15 percent last year and EU officials are confident that the growth rate will be maintained despite the economic crisis.

"The reason is simple: people need to be fed no matter what the economic condition is," said Raimondo Serra, the agricultural affairs representative of the EU delegation to China. "The growth cannot be reversed by economic crisis."

China is the ninth-biggest importer of European food and beverages but the market is growing quickly, Serra said.

China's import of EU agriculture products increased by 82 percent from 2004 to 2008 while EU imports of Chinese products grew about 50 percent.

China exported about 3.5 billion euros of agriculture products to EU countries last year, while EU countries exported about 1.7 billion euros of products to the Chinese mainland.

"The trade of agricultural products between the two countries is balanced on the whole," Serra said.

The EU will continue to promote its high-end, value-added agriculture products such as wine, olive oil, pasta and cheese in China as it launches its Tasty Europe Campaign in the city next month.

As part of that campaign, a high-level EU delegation, led by EU Commissioner for Agriculture and Rural Development Mariann Fischer Boel will attend the opening ceremony of SIAL China, an annual trade event for the food, beverage and hospitality industries, on May 19.




 

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